Hi! I'm Meelis. This is my wiki about growing startups with an emphasis on product-led growth.
I created it for my own use initially. But I hope you'll find it useful as well.
I sometimes also run deep-dive workshops on growth, engagement, pricing, and experimentation.
Why Create A Wiki?
I've always liked to research and organize information. While doing marketing for companies like Pipedrive and Amazon, I noticed I always came back to the same mental models and frameworks while some other ones weren't working for me. So, I started organizing the former into a wiki.
Later I moved from marketing to product management and also co-founded several startups. I initially only covered marketing but growing a business is so much more than marketing.
So, this wiki is about growing startups with an emphasis on product loops: growth loops, habit loops, and feedback loops. The first two are sometimes also called product-led growth.
The Principles of This Wiki
- Make it useful for me personally (great if others find it useful too);
- Limit the noise;
- only the most useful mental models;
- only evergreen content.
- Focus on software companies (especially SaaS and B2B).
Organization of Topics
The emphasis on the wiki is on thinking in loops tho.