A library of best practices from top startups.
Learn how unicorns became unicorns. Explore mental models, best practices, and examples.
I'm Meelis. I advise startups on growth.
This is my wiki about growing startups with an emphasis on product-led growth.
I created it for my own use initially. But I hope you'll find it useful as well.
I sometimes also do consultations and run practical deep-dive workshops on growth, engagement, pricing, and experimentation.
I’ve run them both for seed-stage startups as well as unicorns such as Veriff and Pipedrive. Contact me for more details.
Start with business models and activation first to get the big picture. Then move on to the three loops that are core to understanding high-growth startups: growth loops, habit loops, and feedback loops. You can see examples of the loops below.
Database of Product Loops
Use these examples as inspiration when thinking about your startup.