Product Loops

A library of best practices from top startups.

Learn how unicorns became unicorns. Explore mental models, best practices, and examples.

I'm Meelis. I advise startups on growth.

This is my wiki about growing startups with an emphasis on product-led growth.

I created it for my own use initially. But I hope you'll find it useful as well.

I sometimes also do consultations and run practical deep-dive workshops on growth, engagement, pricing, and experimentation.

I’ve run them both for seed-stage startups as well as unicorns such as Veriff and Pipedrive. Contact me for more details.

You can connect with me on Twitter (@meelis_o), Medium, or LinkedIn.

Start with business models and activation first to get the big picture. Then move on to the three loops that are core to understanding high-growth startups: growth loops, habit loops, and feedback loops. You can see examples of the loops below.

Use these examples as inspiration when thinking about your startup.