Interview customers using the Jobs To Be Done method.

Usually you need to do deep interviews with several people before you can tell a story.

Case Study Template

A simplified version of the case study template:

1. Headline
2. Intro (the company and what they achieved using your product)
3. Challenges with the previous solution (JTBD push)
4. Attraction to the new solution (JTBD pull)
5. Integration to the new solution
6. Conclusion (results)