Interview customers using the Jobs To Be Done method.
Usually you need to do deep interviews with several people before you can tell a story.
Case Study Template
A simplified version of the case study template:
- Intro (the company and what they achieved using your product)
- Challenges with the previous solution (JTBD push)
- Attraction to the new solution (JTBD pull)
- Integration to the new solution
- Conclusion (results)